Your home’s curb appeal is the first thing potential buyers will see and will project the quality of your entire home—not just your home’s exterior—to buyers. In today’s competitive real estate market, luxury home sellers must think beyond curb appeal basics to attract the discriminating buyer. To ensure your best chance of a quick sell at top market price, consider the following high-end curb appeal options that will not only highlight your home’s size and location, but will also enhance the value perception of your home.
First things first—don’t overlook curb appeal basics. Most upscale buyers will begin their home search online, and will often do a “drive-by” to check out a home’s curb appeal prior to attending an open house or contacting their realtor to request a viewing. No matter how fabulous your home may be on the inside, overlooking curb appeal basics can derail a quick sell.
It’s a great idea to walk your property with an eye toward the buyer you hope to attract. Imagine you are the buyer and give your home’s curb appeal an honest assessment. If this is hard for you to do, ask a friend or home staging expert to step in and give you direct feedback. Is the lawn manicured? Are your shrubbery and trees pruned and well-maintained? Are planting beds groomed and freshly mulched? Do you have colorful border plantings and potted plants that reflect the season? If not, tackle these items first with your lawn care team.
Next, review your home’s exterior and grounds with an eye for details that might potentially put off a luxury home buyer. You are appealing to the HGTV generation and sophisticated buyers will expect nothing short of perfect home maintenance. Look for any unfinished projects and address them. Check for potential hazards such as uneven pavers, roots in pathways, or loose gutters. Ensure that your home’s exterior paint or stain is pristine, and if necessary power wash to remove grime and mildew or have it freshly painted. Your garage should be spotless with painted walls and ceiling and sealed floors. The high-end buyer will expect appropriate garage storage and if your listing details a three-car garage, make sure that it shows this way. Finally, consider a pop of color to update your front entry, an often overlooked step with luxury homes that can help set your home apart from the competition.
With the basics tackled, consider curb appeal updates that will reflect the lifestyle of the buyer you wish to attract. You may need to invest in updating outdoor finishes that have become eroded or outdated if your home was built more than 10 years ago, such as door hardware, lighting, and hardscape features.
According to Anna Dickey, landscape designer with Esposito’s Garden Center, landscaping trends in Tallahassee reflect homeowners’ interest in “green” living. These include installation of low-maintenance color plants such as the newer, “sterile” form nandina varieties; trees that provide shade for homes like the native Red maple, Trident maple and Southern magnolia; and shrubs that require less water, including hybridized drift roses.
Additionally, Dickey notes that luxury homeowners are making the leap to replace hardscape materials such as asphalt and concrete with pervious materials, which help capture and clean water runoff and reduce irrigation demands.
When updating your curb appeal, give special consideration to your outdoor entertaining areas. Stage these areas to play up views and use outdoor lighting and furniture layout to enhance the beauty of your home. During an open house event or showing, ensure that your pool is sparkling and any outdoor features such as a spa or fireplace are warm and functioning.
Finally, invest in special finishing touches that appeal to your desired buyer. These may include a driveway upgrade of stamped concrete or attractive pavers, the addition of a tasteful water feature, or custom art like a weather-resistant outdoor sculpture or quality copper roof and gutter accents.
Even when your home is not on the market, curb appeal makeovers will enhance enjoyment of your home. Consider an annual curb appeal “refresh” just as you would do a spring cleaning of your home’s interior and remember to schedule a curb appeal review prior to entertaining or hosting special events at your home. You’ll be glad you did! 
By Shari Hubbard, Owner
Tallahassee Home Staging
www.HomeStagingTallahassee.com
